Merchants asked for discounts, product packages and more ways to browse. Here's what's available for Halloween, Black Week and Christmas.

Screenshots use Norwegian text from Bakstua, our fictional recipe store. Products, prices and details are examples.

Discount codes, sales and add-on offers

Under Discount codes, choose a percentage or fixed amount and the eligible products. You can set an expiry date and usage limit.

The discount code list with JUL2026, BLACKWEEK and VELKOMMEN — Your codes and their status appear together.

The new discount code form with HALLOWEEN entered — A code can apply to the whole store or selected products.

Customers enter the code at checkout, or you can share a store or product link with ?kode=BLACKWEEK to apply it.

A cart with BLACKWEEK applied and a separate discount line — Customers see the discount before paying.

In the product form, set a sale price with a start and end date. Svippit calculates the reference price from the price history and asks you to confirm it when the history is too short.

The celebration cake with a sale badge and crossed-out reference price — The product page shows the reference price and sale period.

With Add-on offers, make one product cheaper when bought with another. Bakstua pairs its cake recipe with an offer on a cookie recipe.

The cookie add-on offer with a button to add both products to the cart — Customers can add both products in one step.

Read the guide to discount codes, sales and add-on offers.

Product packages

Sell two or more products together. Select them in the product list and choose Create package. Customers pay one price. Svippit splits it across the contents. For VAT-registered stores, each item keeps its VAT rate on the receipt.

The package form containing a celebration cake and Christmas cookies — Choose the quantity of each item and set the package price.

The baking package with one price and a list of its two products — Customers can see what's included.

How product packages work.

More from the category

Product pages now show more items at the bottom: others in the same category and links into the store. Without a category, or when the product is alone in it, the row shows other store products.

Related products and links to the rest of Bakstua below the cake — Customers can keep browsing the category or explore the store.

Organise these sections with product categories.

Free digital products

Give away a sample to bring visitors into your store. Set a digital product's price to 0, for example a recipe.

The price field set to zero with a note about free downloads — Use the regular product form to create a free product.

A cart containing only free products asks for a name and email address and skips Vipps MobilePay. Customers download their files on the confirmation page. Neither you nor the customer receives an email for the free order. You can find free orders under Orders in your store menu.

Free checkout with name and email fields and a Get it free button — Downloads become available after the customer submits the form.

Meta Pixel

Connect your Meta Pixel under Settings → Ad tracking to measure which Facebook and Instagram ads bring in sales. Tracking starts only after the customer agrees in your store.

Ad tracking settings with an active demo pixel and its latest event — This status is simulated. The demo store sends no events to Meta.

The Meta Pixel guide shows where to find your ID and access token, and how to test the connection.